H&M - we love fashion

4.5
927K reviews
50M+
Downloads
Content rating
USK: All ages
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About this app

Tap in to our fashion feed, anytime, anywhere, and all in one spot ā€” the H&M app.
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

Our app also comes handy when youā€™re already inside one of our stores.
Letā€™s say you canā€™t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag ā€” our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites ā€” just tap the HEART ICON.

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! Youā€™ll be the first to know when a designer collection drops and youā€™ll instantly be notified when we have special offers and events!

Donā€™t miss out ā€” download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.
Updated on
Jan 17, 2025

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
This app may share these data types with third parties
Location, Personal info and 3 others
This app may collect these data types
Location, Personal info and 6 others
Data is encrypted in transit
You can request that data be deleted

Ratings and reviews

4.5
913K reviews
Julia
September 10, 2024
A previous version of the app before redesign was more intuitive and UX design was definitely better, as it's now after update. For example, now you can't see which item from the wishlist is currently available and which is not. You have to read it under every item and it's not user friendly at all, it's not intuitive visible, and it's a time loss :(. UI design is very nice by a new version.
18 people found this review helpful
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Larisa Elena Stana
September 10, 2023
If you ever try to filter for a size, you'll have a horrible experience! For example, I tried to find size L clothes and I clicked on something that I liked and there was only size XS avaliable. šŸ™ƒ Great! Countless of times has this happened to me. And this is going on for at least 2 years, it's not just a bug. This app ist TRASH!!!
72 people found this review helpful
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E
May 9, 2023
The app doesn't work properly anymore since the last update. It keeps blocking itself, it shows errors when I check the instore availability. The 3 fields that normally contain product description and further information under the pictures don't have a title anymore. I get errors when I try to save an item on the whish list. The app used to work perfectly fine until the latest updates. Please resolve these issues!
68 people found this review helpful
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Whatā€™s new

Smaller Improvements and Bug fixes